Orbit Gum for sale at a stand in Barcelona, Spain (March 2007).

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A pack of Orbit gum

Orbit is a brand of sugarless chewing gum from the Wrigley Company. In the United States, where it was re-launched in 2001,[1] it is sold in cardboard boxes with 14 individually wrapped pieces per package. In the UK, where it was launched in 1899[2] it was originally sold as a traditional long-stick gum, later replaced by the same format as the US.

Orbit White, packaged in blister packs of 20 pieces, was released to compete with Cadbury Adams' Trident White gum in 2001.[3]

History[edit]

Orbit was originally released in 1899. It was launched in 1944 in the United States as a replacement brand by Wrigley due to rationing of gum-making ingredients in World War II. The brand was discontinued after the war ended, when Wrigley's three established gum brands, Juicy Fruit, Wrigley's Spearmint and Doublemint, returned to the US market.

The gum was reintroduced 30 years later in 1976, when it was introduced in Germany, Switzerland and The Netherlands. This marked the first time that a sugar-free gum was marketed under the Wrigley name. The brand was later introduced in other countries, including Canada, Australia, the UK, Norway, Poland, Israel and Serbia.

The gum returned to American shelves in the late 1970s, but was removed from the shelves in the 1980s due to a suspicion that the sweetener might cause cancer.[citation needed] The gum was relaunched in the US in 2001.

Orbit gum is now sold in the UK as Wrigleys Extra, alongside the 'real', hard shell Extra gum.

Advertising[edit]

The US advertising campaign for Orbit centered on the Orbit Girl, a British accented character who always showed up to 'dirty' and awkward situations wearing all white, a scarf, and a smile. Vanessa Branch played the Orbit Girl from 2001 to 2010, when she was replaced by Farris Patton,[4] who played the Orbit Girl from 2010 through 2014.

In 2014, Orbit moved to a more global approach to marketing, replacing the Orbit Girl, and with a new commercial with Sarah Silverman to kick off its new campaign: 'Eat. Drink. Chew Orbit.' to emphasize the benefits of chewing gum after eating and drinking.[5]

In the UK, Ireland, Australia, New Zealand, South Africa and Canada, the Orbit name was replaced by Extra in 2015, with the same 14-piece package.[6] In 2019 the replacement was applied in Germany as well.[7]

Products[edit]

Orbit[edit]

  • Peppermint
  • Spearmint
  • Eucalyptus
  • Mint
  • Bubblemint
  • Wintermint
  • Winterfresh
  • Cinnamint (discontinued or in hiatus)
  • Cinnamon
  • Sweetmint
  • Freeze Mint
  • Citrusmint
  • Apple Remix
  • Tropical Remix
  • Strawberry Remix
  • Wildberry Remix
  • Peppermint DoublePak
  • Spearmint DoublePak
  • Citrus Remix
  • Melon Remix
  • Crystal Mint
  • Lemon Lime
  • Mint Mojito
  • Maui Melon Mint
  • Positively Pomegranate
  • Raspberry Mint
  • Fabulous Fruitini
  • Sangria Fresca (discontinued)
  • Strawberry Mint
  • Lime Melon
  • Piña Colada
  • Orange Cardamom

Orbit White[edit]

Orbit White was launched in 2002 as a sugar-free pellet gum and sub brand of Orbit gum. Packaged in blister packs of 12 pieces, it was released to compete with Cadbury Adams' Trident White gum in 2001.[8]

  • Bubblemint
  • Peppermint
  • Spearmint
  • Wintermint
  • Mint

Orbit for Kids[edit]

  • Bubblegum
  • Strawberry and Banana
  • Grape

Excel Mist in Canada had 'micro-bursts' which are small polka dot chips filled with a flavor contrast to the rest of the stick. The 'micro-bursts' were meant to create 'a hydrating sensation', as claimed on the box. Orbit discontinued the Orbit Mist subline in 2013.

  • Peppermint Spray
  • Watermelon Spring
  • Mango Surf

References[edit]

  1. ^Wrigley press release, wrigley.com. Retrieved 2006-06-15.
  2. ^Wrigley press release, wrigley.co.uk. Article retrieved 2006-06-15.
  3. ^'Category Wars: Wrigley Returns To Orbit In Whitening Showdown' by Mike Beirne, Brandweek, 5/17/2004, Vol. 45 Issue 20, p11.
  4. ^Evan, Suzy. 'Farris Patton Is Living Her Dream as the Orbit Girl'. Backstage. Retrieved 21 September 2011.
  5. ^Lazare, Lewis. 'Fabulous!?: Sarah Silverman pushes out Orbit Girl in new ad campaign'. Chicago Business Journal. BBDO.
  6. ^'betterretailing.com: Orbit gum will be rebranded as Extra from January'. Archived from the original on 2018-03-09. Retrieved 2015-03-12.
  7. ^'Orbit wird zu Extra from Orbit Catering Management' (in German). 2019-04-11. Retrieved 2020-01-24.
  8. ^'Category Wars: Wrigley Returns To Orbit In Whitening Showdown' by Mike Beirne, Brandweek, 5/17/2004, Vol. 45 Issue 20, p11.
Retrieved from 'https://en.wikipedia.org/w/index.php?title=Orbit_(gum)&oldid=1020327147'
Mac

The team over at Malwarebytes has recently discovered what they’re calling “the first Mac malware of 2017”. The Fruitfly malware has been using antiquated code to help it run undetected for quite some time on macOS systems. It has reportedly been used in targeted attacks at biomedical research institutions.

The malware, which Malwarebytes’ software detects as ‘OSX.Backdoor.Quimitchin’, contains code that dates before OS X. Some of the code even shows signs of potentially running on Linux, leading the team to believe that the malware may have had or has a form of it on that operating system as well. The malware was discovered when an IT administrator noticed irregular outgoing network activity from a specific Mac.

Containing just two files, the malware uses a hidden script to communicate back to servers, take screenshots on both Mac and Linux, and grab the system’s uptime. The script also executes a secondary script and Java class with the ability to hide its icon from showing in the macOS Dock. Malwarebytes reports that the malware looks as though its primary intention is to grab screenshots and gain webcam access.

What’s most interesting is that the malware is using antique system calls to operate. A few of them including: SGGetChannelDeviceList, SGSetChannelDevice, SGSetChannelDeviceInput, and SGStartRecord. The malware is even running libjpeg code, an open source project to read and write JPEG images last updated in 1998.

Malwarebytes did further digging into the malware and discovered it had even gone through changes to “support” Mac OS X Yosemite indicating the malware is at least older than late-2014. The old code, and update to support Yosemite of course doesn’t indicate the exact malware’s creation date. Using old system calls the way it does, the malware’s developers could have purposefully made these code choices to avoid detection.

Malwarebytes indicates that Apple calls this malware Fruitfly and that an update should be released soon to resolve the issue.

Fruitygum Mac Os Catalina

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